I went looking for someone who had done this before me. Someone who had navigated a massive fresh start while running a business, being a solo parent, becoming an empty nester, and restructuring their entire identity all at once. Nobody had. So I am pioneering it myself and apparently you are coming with me whether you signed up for that or not.

My mom said my life was like a car on cinder blocks. She called back to make sure she had not hurt my feelings. She had not. She was right. This is the story of how one zoom call, one full ride scholarship, and one very honest friend changed absolutely everything.

I built websites, ran backends, managed crises, wrote copy, created strategies, and somehow kept calling myself a business coach. Nobody ever hired me to coach them. They hired me to build big beautiful things. And it took a 4am wake up call to finally admit what I had been doing all along.

What do vampires, consent, and business coaching have in common?

More than you think.

Because the difference between advice that lands and advice that gets ignored… isn’t strategy.

It’s something most people completely overlook.

You know that feeling when you’re stuck in a relationship, convinced, “I can fix him,” but deep down, you know you’re wasting your time? That’s branding hell. You tweak fonts, change colors, and rework your logo a hundred times—without ever launching anything. Meanwhile, your dream clients? They’re moving on. Branding should work for you, not hold you hostage. If you’re caught in the perfection trap, it’s time to break free and actually build your business. 🚀

You won’t believe the shocking thing therapy taught me—but it changed everything. I was stuck in a cycle of overcommitting, undercharging, and relying too much on a single client. Then, one realization flipped my entire strategy. Ready to break free and build a business that actually works for you?